MIT ESD.57 Technology-based Business Transformation, Fall 2007 (Selected Lectures)

About this film

Instructor: Irving Wladawsky-Berger View the complete course: https://ocw.mit.edu/courses/esd-57-technology-based-business-transformation-fall-2007 YouTube Playlist: https://www.youtube.com/playlist?list=PLUl4u3cNGP62t1Ub1C6XazHCkbiTE48TA This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM’s major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy. License: Creative Commons BY-NC-SA More information at https://ocw.mit.edu/terms More courses at https://ocw.mit.edu Support OCW at http://ow.ly/a1If50zVRlQ We encourage constructive comments and discussion on OCW’s YouTube and other social media channels. Personal attacks, hate speech, trolling, and inappropriate comments are not allowed and may be removed. More details at https://ocw.mit.edu/comments .

Directors & creators

MIT OpenCourseWare

Subjects

Business Transformation, Market Strategies, Technical Strategy, Organizational Change, Cultural Transformation, e-business Strategy, Technology-based Transformation, IBM, Corporate Transformation, Case Studies, Early Internet Adoption

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