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LEVI STRAUSS AND COMPANY - PEOPLE AND DENIM
About this film
National Archives and Records Administration LEVI STRAUSS AND COMPANY - PEOPLE AND DENIM U.S. Information Agency. (1982 - 10/01/1999) ARC Identifier 54525 / Local Identifier 306.9453. THE LEVI STRAUSS COMPANY HAS NOT ONLY ADDED A NEW WORD TO THE LANGUAGE, THEIR PRODUCTS HAVE ATTAINED THE LEVEL OF SYMBOLISM FOR AN ENTIRE GENERATION THROUGHOUT THE WORLD; IN SOME PLACES, "LEVIS" SELL FOR THE EQUIVALENT OF HUNDREDS OF DOLLARS. PRESENTS A HISTORY OF THE COMPANY'S 125 YEARS OF BUSINESS, TOLD THROUGH PHOTOS AND INTERVIEWS WITH THE VICE PRESIDENT, THE CHIEF DESIGNER, AND THE MANAGER. ALSO COVERS THE COMPANY'S WORLDWIDE BUSINESS ACTIVITIES, AND ITS ADVANCED LABOR RELATIONS - AFFIRMATIVE ACTION, PROFIT SHARING, AND JOB ENRICHMENT. Made possible by a donation from Kevin M. Gibbons.
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National Archives and Records Administration
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archives.gov;public.resource.org
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