Now showing
Big Idea
About this film
Pro–free enterprise parable sponsored by the large meatpacker as part of a widespread “economic education” campaign. In the dramatization, a woman reporter from an iron curtain country and an American newspaperman, a “fellow traveler,” tour a Swift plant and visit workers’ homes. Together they come to realize that capitalism is the system that provides the greatest degree of worker freedom. Note: The cast included an estimated 130 Swift employees. Some 28,000 workers and friends attended four screenings at Chicago’s International Amphitheater. Thirty- and 28-minute versions were released for noncommercial screening and broadcast. In the first two years of release, Big Idea reached 3.5 million moviegoers and 13 million television viewers.
Directors & creators
Wilding Picture Productions
Subjects
sponsored film
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