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Tricia Wang: The human insights missing from big data

TED Talks2016Creative Commons
Poster for Tricia Wang: The human insights missing from big data

About this film

Why do so many companies make bad decisions, even with access to unprecedented amounts of data? With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that we focus instead on "thick data" — precious, unquantifiable insights from actual people — to make the right business decisions and thrive in the unknown.

Directors & creators

TED.com

Subjects

Tedtalks;TED;Talks;TEDx;algorithm;behavioral economics;business;data;decision-making;TED2017;2016

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