Sheena Iyengar: How to make choosing easier

About this film

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

Directors & creators

TED.com

Subjects

TEDTalks, TEDSalon NY2011, TED, Talks, business, choice, culture, marketing, 2011

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