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Sheena Iyengar on the art of choosing
About this film
Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.
Directors & creators
TED.com
Subjects
TEDTalks, TED, Talks, business, choice, culture, economics, psychology, social change, society, TEDGlobal 2010, 2010
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