Seth Godin on the tribes we lead

About this film

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Directors & creators

TED.com

Subjects

TEDTalks, TED2009, TED, Talks, book, communication, community, marketing, social media, society, 2009

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