Seth Godin on standing out

About this film

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Directors & creators

TED.com

Subjects

TEDTalks, TED2003, TED, Talks, business, choice, culture, marketing, shopping, storytelling, 2003

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