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Rory Sutherland: Sweat the small stuff
About this film
It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
Directors & creators
TED.com
Subjects
TEDTalks, TED, Talks, creativity, design, economics, engineering, politics, TEDSalon London 2010, 2010
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