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Rory Sutherland: Life lessons from an ad man
About this film
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.
Directors & creators
TED.com
Subjects
TEDTalks, TED, Talks, advertising, business, creativity, economics, happiness, life, psychology, TEDGlobal 2009, 2009
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