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Molly Crockett: Beware neuro-bunk
About this film
Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.
Directors & creators
TED.com
Subjects
Tedtalks;TED;Talks;advertising;brain;marketing;media;neuroscience;science;TEDSalon London Fall 2012;2012
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