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Melinda French Gates: What nonprofits can learn from Coca-Cola
About this film
At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too?
Directors & creators
TED.com
Subjects
TEDTalks;TEDxChange;TED;Talks;business;development;global issues;philanthropy;2010
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