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MIT15.356S04
About this film
To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.
Directors & creators
MIT OpenCourseWare
Subjects
lead user method; innovations; innovation process; idea generation; brainstorming; concept development methods; prototypes; solutions; problem solving; business breakthroughs; incremental improvements; market research; focus groups; MIT Media Lab; creativity;lead user method;innovations;innovation process;idea generation;brainstorming;concept development methods;prototypes;solutions;problem solving;business breakthroughs;incremental improvements;market research;focus groups;MIT Media Lab;creativity
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