Now showing
Josh Luber: The secret sneaker market -- and why it matters
About this film
Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber's company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.
Directors & creators
TED.com
Subjects
Tedtalks;TED;Talks;Brand;advertising;data;economics;fashion;investment;marketing;shopping;TED@IBM;2015
More from this pool