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Joseph Pine on what consumers want
About this film
Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.
Directors & creators
TED.com
Subjects
TEDTalks, TED2004, TED, Talks, book, business, consumerism, creativity, shopping, 2004
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