John Gerzema: The post-crisis consumer

About this film

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spendi

Directors & creators

TED.com

Subjects

TEDTalks, TED, Talks, United States, advertising, business, economics, marketing, shopping, TEDxKC, 2009

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