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Jason McCue: Terrorism is a failed brand
About this film
In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.
Directors & creators
TED.com
Subjects
TEDTalks;TED;Talks;crime;global issues;law;marketing;violence;war;TEDGlobal 2012;2012
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