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Jason Clay: How big brands can help save biodiversity
About this film
Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.
Directors & creators
TED.com
Subjects
TEDTalks;TED;Talks;business;environment;green;sustainability;TEDGlobal 2010;2010
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