Chris Anderson of WIRED on tech's Long Tail

About this film

Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

Directors & creators

TED.com

Subjects

TEDTalks, TED2004, TED, Talks, business, culture, economics, entertainment, marketing, shopping, technology, web, 2004

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