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Chip Kidd: The art of first impressions -- in design and life
About this film
Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.
Directors & creators
TED.com
Subjects
Tedtalks;TED;Talks;TED Books;books;creativity;design;literature;TEDSalon NY2015;2015
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