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Amy Lockwood: Selling condoms in the Congo
About this film
HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)
Directors & creators
TED.com
Subjects
TEDTalks, TEDGlobal 2011, TED, Talks, Africa, business, global issues, marketing, philanthropy, 2011
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