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Adam Sadowsky engineers a viral music video
About this film
The band "OK Go" dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation.
Directors & creators
TED.com
Subjects
TEDTalks, TED, Talks, art, arts, engineering, entertainment, music, physics, video, TEDxUSC, 2010
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